Equipment manufacturers can use RichCall video chat to facilitate customer sharing of their camera on their smartphones. This allows them to show a service agent the malfunctioning device in real time. By seeing what the customer sees, an agent may advise him what to do and troubleshoot the product before a customer returns it.
Even if a customer initially makes a regular phone call to the agent, he can escalate the call to a full-featured RichCall web-collaboration session on the fly.
A picture is worth a thousand words. No more miscommunication. The customer shows the agent exactly what he needs, and the agent orders it. Simple.