Cobrowsing, which is a specialist guiding the customer in the browser, makes it easier for companies to lead their clients towards their purchase. Here’s how it works:
Cobrowsing can help yours customers, when they need help performing a complex action onlne, such as:
Cobrowsing allows your company to:
Effective, with simple installation and cheap, cobrowsing software is pretty useful for the companies, who use it, according to the numerous studies.
Research “Cobrowsing in Customer Service: The Path to Just-in-Time Customer Engagement” by the Aberdeen Group1 says:
“for companies that use cobrowsing, average revenue per call grew by 3% and annual revenue grew by 16.8%.”
“the number of positive mentions on social media and the amount of revenue from customer referrals were roughly 4 times higher for companies that use cobrowsing than for those that do not. The customer win-back rate was 8 times higher.“
According to another study by the Customer Contact Council2, delighting the customers doesn’t build loyalty as much as reducing their effort to get what they want does – that’s why improving customer experience is so important and efficient in building loyalty.
Test cobrowsing in our video chat, which automatically integrates with any contact center, such as:
and expand your omnichannel approach with it – contact us to get a free trial to see how it works in your environment.